Why

The sustainability, regulatory and ultimately business rationale for removing carbon from the air

Carbon is increasingly a compliance liability.

The technology exists to reduce 90% of our emissions by 2050. The remaining 10% need to be removed from the air, if we want to reach Net Zero.

Operating in a jurisdiction with a legally binding net zero target therefore means there is a compliance liability given by:

  1. The amount un-avoided of carbon emission

  2. The cost of removing these un-avoided carbon

There is also a 1 trillion EUR business opportunity.

The scientific consensus is that we need to annually remove 10-15 billion tonnes of carbon by 2050. At an aspirational cost of 100EUR/t, this comes to a market of 1 trillion EUR.

Net Zero leaders taking tangible acting on net zero to build:

  1. A brand with purpose for shareholders and employees

  2. A competitive edge in a future growth market.

All analysed pathways limiting warming to 1.5°C with no or limited overshoot use CDR [Carbon Dioxide Removal] to some extent to neutralize emissions [...] and also to achieve net negative emissions to return global warming to 1.5°C following a peak (high confidence)”

IPCC Report Chapter 2