Why
The sustainability, regulatory and ultimately business rationale for removing carbon from the air
“All analysed pathways limiting warming to 1.5°C with no or limited overshoot use CDR [Carbon Dioxide Removal] to some extent to neutralize emissions [...] and also to achieve net negative emissions to return global warming to 1.5°C following a peak (high confidence)”
Carbon Removal Leaders in their own words
Here are some of Permutation’s favourite stories why companies started their journey to carbon removal.
(Click on the images to get to their stories)
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Microsoft is the single largest buyer of high quality carbon removal - driven by employees urging Microsoft to be a force for good.Dr Lucas Joppa explains it beautifully.
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JP Morgan Chase have spent 200mUSD in 2023 on Carbon Removal: Because they see a business case in shaping carbon markets.
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McKinsey are active in carbon removal, both as purchasers as well as thought leaders
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Nan Ransohoff explains in this 9 minute video beautifully why Stripe started with a budget of 1Mio USD to build a new market for carbon removal.
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Swiss Re were one of the first to engage in carbon removal. Because they see a clear insurance rationale for carbon removal.
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Up to 80% of aviation emissions rely in some way on carbon removal. Airbus has turned this into a business opportunity.